Delighted to share that I’ve composed the new sonic logo for O2, to be used across all ad campaigns, social media, in concert venues and basically everywhere that an o2 logo is seen and heard.
I created dozens of variation logos (some of which can be seen/heard here) as well as a full-length track, a brand theme for which various elements of the logo were taken and expanded upon to create a 2 minute piece.
The concept was to reimagine the human breath in sound and music, and I had a blast working on it with agency Massive Music